Maino.ai, a digital marketing platform leveraging AI and ML technologies, has raised ₹15 crore in a funding round led by Quotient Advisers LLP. Investors Karan Bedi, Janhavi Parikh, and other shareholders also participated in the investment.
The capital infusion will be allocated towards building and scaling teams across various domains, including technology, product development, design, and strategy. Maino.ai aims to bolster its market position and drive sustained growth by developing a cost-effective technology platform in the digital marketing sector, which boasts a market worth over $500 billion.
Gagan Goyal, Partner at India Quotient, commented on the investment, stating, “Marketing operations and optimizations even today are heavily reliant on manual processes limiting growth, scalability & leading to a subpar ROI. The pain is deep & poses a huge Total Addressable Market (TAM), waiting to be unlocked.”
Abhijeet Kunwar, Rishabh Kumar, and Vikas Keshri, Co-founders of Maino.ai, highlighted the strategic significance of the funding, emphasizing its role in enhancing the company’s capabilities and expanding its reach. Additionally, Maino.ai aims to venture into new geographies, aligning with its vision to cater to a broader audience and explore untapped markets. Maino.ai has already garnered interest from brands across various sectors, including media tech, direct-to-consumer (D2C) brands, hospitality, and edtech, underscoring its growing traction and relevance in the digital marketing landscape