Route Mobile Limited‘s Route Amplify 2.0, held in partnership with CNBC-TV18 on September 27, 2024, wrapped up with dynamic discussions that captivated industry leaders and innovators from around the world. The event focused on pivotal themes such as artificial intelligence, customer engagement, and security, underscoring the necessity of adopting digital solutions to enhance customer experiences. The conclave left participants buzzing with new ideas about the evolution of digital communication and the significance of AI in ensuring security.
The evening commenced with Milind Pathak, EVP of Product and Marketing at Route Mobile, who set an inspiring tone for the event. His keynote speech emphasized the importance of embracing innovation and challenging conventional practices in both communications and commerce. “With Route Amplify 2.0, it’s evident that the future is upon us!” he declared.
Adding to the excitement, a fireside chat featuring Rajdip Gupta, MD & Group CEO of Route Mobile, revealed the company’s new strategic initiatives following a groundbreaking partnership with Proximus Group. This collaboration, along with integrations with Telesign, is poised to redefine secure customer engagement on a global scale. Gupta stated, “Our vision is clear: to emerge as a global leader in digital communications, and we’re taking significant strides to achieve that goal.”
Keynote addresses by prominent partners, including Arzan Singpurwalla from WhatsApp for Business, Dr. Bishwajit Mohapatra from Amazon Web Services, and Abhinav Jha from Google, highlighted critical trends in Conversational Engagement, the application of Gen-AI for enhancing customer experiences, and the creation of safer brand interactions.
Rashesh Shah, Chairman of Edelweiss Group, enriched the discourse with insights on the transformation of communication in the digital era. He remarked, “AI is revolutionizing customer interaction by not only responding to inquiries but also anticipating their needs. The challenge lies in effective implementation while complying with governance standards.”
A notable panel discussion followed, featuring industry leaders such as Anjani Rathor from HDFC Bank, Kiran Komatla from Restaurant Brand Asia, Vivek Srivastava from PWC India, and Tushar Agnihotri from Route Mobile. They explored the ‘Rapidly Evolving Landscape of Customer Engagement,’ leaving attendees hungry for further knowledge.
The evening took an inspiring turn with sports icon Saina Nehwal, a Padma Bhushan and Khel Ratna awardee, sharing her journey of resilience and determination, motivating everyone present.
As the event progressed, another insightful panel discussion emerged, concentrating on ‘the influence of generative AI in reshaping customer experiences.’ Leaders like Sanjay Tiwari from HDFC Life, Vivette D’Cruz from Deloitte, and others shared visionary strategies illustrating how businesses are leveraging AI to enhance customer engagement dramatically.
Sumiit Zawar, VP of Marketing at Route Mobile, showcased real-world success stories from partner brands that highlighted innovative projects, including Billeasy’s groundbreaking WhatsApp Metro eTicketing initiative, Entri App’s impactful educational contributions, Sapphire Foods India Limited’s rise in customer footfall through WhatsApp & VoicEX, and Paisabazaar’s customer acquisition strategy driven by RCS. These examples demonstrated how Route Mobile’s advanced digital solutions are yielding tangible results for businesses.
Route Amplify has reaffirmed its position as a pivotal platform for steering the future of communication. With the unveiling of new innovations and partnerships, Route Mobile and its collaborators are poised to continue leading the charge into the future of customer engagement, security, and digital identity. Stay tuned—the revolution is just beginning!