Shemaroo Entertainment has announced a pioneering partnership with GMetri, a leader in AI-powered immersive learning and game development, to expand ShemarooVerse into immersive AI gaming on the Web3 platform.
This collaboration introduces IP-based games that leverage Artificial Intelligence, allowing fans to immerse themselves in interactive experiences within the metaverse. These games are based on popular Bollywood films owned by Shemaroo Entertainment, including Jab We Met, Golmaal, Disco Dancer, Amar Akbar Anthony, and more, offering a novel way for fans to engage with their favorite movies and characters.
Arghya Chakravarty, COO of Shemaroo Entertainment, emphasized the importance of this collaboration, highlighting Shemaroo’s commitment to innovative entertainment. He stated that integrating AI-based gaming aims to provide a captivating experience for consumers. The partnership with GMetri marks a significant advancement in transforming how audiences interact with beloved movies, driving groundbreaking innovations in India’s immersive entertainment and gaming space.
Utsav Mathur, CEO of GMetri, expressed enthusiasm about the partnership, noting that bringing FruitSalad.ai technology to ShemarooVerse demonstrates how their AI-driven solution converts entertainment IP into engaging experiences. Leveraging their expertise in creating immersive 3D worlds enhances fan engagement while showcasing the versatility of their technology across sectors, from corporate learning to entertainment. This partnership underscores the adaptability and effectiveness of their platform in delivering compelling, personalized experiences at scale.
This collaboration underscores ShemarooVerse’s leadership in digital entertainment and highlights GMetri’s capability to deploy immersive, AI-generated content across diverse industries. As ShemarooVerse continues to evolve, this partnership promises to redefine fan engagement by deepening their connection with beloved characters and stories through innovative gaming experiences.