The government-backed e-commerce platform Open Network for Digital Commerce (ONDC) is expanding its spiritual services offerings by integrating with Vama.app. This collaboration will introduce services such as virtual pujas, temple darshans, rituals, and astrology services to ONDC’s network.
ONDC already hosts spiritual services providers like Iskcon and Hari Bol.
Vama.app, backed by Wavemaker Partners, is joining ONDC as both a buyer and seller platform. The company aims to increase its reach by leveraging the network to offer its services to a broader audience.
Manu Jain, co-founder of Vama.app, stated that the New Delhi-based startup currently serves 400,000 monthly users and anticipates doubling this number with ONDC’s support. He highlighted that ONDC’s extensive network of approximately 3,000 apps will facilitate the distribution of Vama’s services. The rollout will occur in phases, starting with a few apps before expanding to others.
Founded in 2020, Vama.app has established partnerships with over 250 temples and features a network of more than 300 astrologers on its platform.
T Koshy, managing director and chief executive of ONDC, emphasized the network’s goal to become a comprehensive platform catering to a range of needs, from commerce to spiritual services.
