Emerging consumer food brand Yu has successfully raised Rs 55 crore (approximately $6.5 million) in its Series B funding round, co-led by Ashish Kacholia and the Asian Promoter Group.
The company announced that this funding round facilitated an exit for some of its early-stage investors, who reportedly saw over fourfold returns on their investments.
Yu plans to utilize the new capital to enhance its distribution network and diversify its product offerings, with a special focus on expanding its newly launched range of 100% fruit juices. The funds will also contribute to strengthening its overall food portfolio, according to a company press release.
Founded in 2021 by Bharat Bhalla and Varun Kapur, Yu is a rapidly growing omni-channel brand known for its selection of instant food and beverage products made entirely from natural ingredients. Initially recognized for its instant cup noodles and pasta, the brand has since broadened its offerings to include ready-to-cook noodles, pastas, and all-natural beverages free from concentrates and added sugar.
Yu has established a widespread distribution network, with its products available in over 7,500 retail stores across India. The brand’s presence spans Q-commerce platforms such as Blinkit, Swiggy Instamart, and Zepto, along with major E-commerce channels like Amazon, Flipkart Grocery, and Dmart Ready. Additionally, Yu has ventured into institutional sales with partnerships like Akasa Air and SpiceJet, and has expanded internationally, with its products now available in more than 2,000 stores across South Africa.