Plotline, a pioneering SaaS startup, has secured $2.6 million in seed funding led by Elevation Capital. This funding will support Plotline’s mission to empower B2C product marketers by offering a dynamic platform that customizes app experiences based on user behavior.
Founded in 2022 by former HyperVerge leaders Shubham Jindal and Adarsh Tadimari, Plotline aims to solve the common issue of app underutilization due to users being unaware of all available functionalities. “Mobile apps today offer much more functionality compared to half a decade ago, creating a unique challenge in user navigation and discovery,” said Jindal. “Our platform makes apps dynamic, which can significantly benefit both companies and end users.”
Plotline’s no-code platform enables consumer brands to create personalized app experiences through in-app experimentation with inline widgets, nudges to improve activation and retention, and gamification to deepen engagement. The platform leverages billions of data points to tailor these experiences, integrating large language models (LLMs) for content creation and continuous experimentation.
Since its launch, Plotline has gained traction with 50 consumer app teams, including major players like Dream11, Khatabook, BharatPe, and CoinDCX. The startup has impacted over 150 million end users, improving implementation and experimentation speeds by up to tenfold.
The funding will enhance Plotline’s R&D, marketing, and sales efforts, and support its expansion into the US, Middle East, Africa, and Asia-Pacific regions. Jindal emphasized the importance of this expansion: “As apps become multifunctional, the role of app adoption platforms is becoming crucial. We’re helping companies and users navigate the dynamic digital landscape, and this journey is just beginning.”
Elevation Capital’s Vice President, Poorvi Vijay, highlighted the strategic importance of Plotline’s platform in the evolving app market. “With the rise of vertical super apps, Plotline helps consumer apps cut through the noise and deliver top-notch in-app experiences,” she said. “We’re excited to support Shubham and Adarsh as they redefine user engagement and drive growth in this industry.”
Plotline’s innovative approach and rapid growth reflect the broader trend of increasing investment in Indian enterprise tech startups, which have raised $15 billion across 1,100 deals from 2014 to 2023. Plotline’s successful seed round follows other notable funding activities in the sector, underscoring the vibrant investment environment surrounding Indian tech startups.