Aakash Anand, the founder of BellaVita and a seasoned entrepreneur, has announced the launch of Wolfpack Labs, a new venture studio aimed at supporting early-stage startups. Anand has committed INR 50 crore of his own money to this initiative, focusing on seed and pre-seed investments. Wolfpack Labs will target startups in their 0-1 phase, with plans to invest in 4-5 companies per cohort. The typical investment size will range from INR 25 lakhs to INR 1 crore.
Wolfpack Labs is sector-agnostic and aims to provide not just financial backing but also mentorship, go-to-market strategy guidance, and access to a wide range of opportunities. Anand emphasized that the inspiration for Wolfpack Labs comes from his own entrepreneurial journey and his vision of a supportive ecosystem for young entrepreneurs in India. He noted that while many young entrepreneurs have great ideas and intentions, they often lack the support system needed to overcome initial challenges.
The name “Wolfpack” reflects the strength and unity of a pack led by an alpha, symbolizing the supportive and collaborative culture Anand aims to foster. Key traits like patience, curiosity, teamwork, planning, and perseverance are central to the ethos of Wolfpack Labs, which are seen as essential for successful founders.
Beyond his role at BellaVita, Anand is actively involved in other ventures and is a partner at Ananta Capital, where he focuses on strategic investments and partnerships in the direct-to-consumer (D2C) and digital sectors. Under the IDAM House of Brands, Anand has developed a portfolio that includes beauty and personal care (BPC), pet care, and food and beverage D2C brands. He claims a track record of building a business empire with an annual revenue run rate (ARR) exceeding INR 1000 crore through brands like BellaVita, Bevzilla, Better Alt, Guardian, and GNC.
Anand’s ambition with Wolfpack Labs is to become a leading seed investor for go-to-market-ready startups, providing them with the capital, guidance, and network they need to scale rapidly. He aims to create giant companies and successful businesses by focusing on these key values and supporting early-stage founders in their growth journeys.