Founded by Vikram Saxena, BetterCommerce stands as a beacon of innovation in mid-market retail since its inception in 2015. Vikram’s journey into entrepreneurship began with a passion for technology sparked during his early days teaching Office 97. This passion drove him to pioneer an Electronic Software Delivery platform before founding BetterCommerce, driven by a vision to address the shortcomings in mid-market eCommerce solutions.
BetterCommerce’s core strength lies in its headless and modular architecture, offering retailers unparalleled scalability and flexibility without the constraints of traditional eCommerce frameworks. This approach integrates seamlessly with PIM, eCommerce, CMS, OMS, Analytics, and Engage modules, enriching customer experiences beyond mere transactions.
The success of BetterCommerce is attributed to a dedicated team whose diversity and expertise have been instrumental in navigating challenges and driving continuous innovation. Vikram Saxena emphasizes the importance of embracing diversity and fostering a collaborative environment where every voice contributes to the platform’s evolution.
Looking forward, BetterCommerce aims for exponential growth and expansion into new markets, supported by a robust partner ecosystem.
Reflecting on his entrepreneurial journey, Vikram underscores the importance of practical solutions, adaptability, and a culture of continuous learning within the organization. He encourages aspiring entrepreneurs to embrace challenges as opportunities for growth and refinement.