Flipkart has officially launched its quick commerce service, Flipkart Minutes, in Gurugram and various parts of the NCR region. This launch follows the successful introduction of the service in Bengaluru, marking a crucial step in Flipkart’s expansion into the rapid delivery market. Although Flipkart has not released an official statement about the public launch, users in several Gurugram locations, such as Unitech Cyber Park, Sector 39, 40, The Millennium City Centre (Sector 29), and Golf Course Road (Sector 54), have reported receiving notifications about the availability of Flipkart Minutes. Sources indicate the service is also accessible in select areas of Mumbai.
Flipkart Minutes provides a quick delivery option for groceries, electronics, smartphones, and other products, with delivery times ranging from 8 to 16 minutes. The service enables Flipkart to compete with other major players in the quick commerce sector, such as Blinkit, Swiggy Instamart, and Zepto. This new offering expands Flipkart’s existing slot-based delivery services, which already compete with Amazon Fresh and BigBasket. BigBasket is currently transitioning entirely to quick commerce, while Amazon plans to enter the space early next year.
The quick commerce sector has been thriving for over a year, attracting significant investment and competition. Zepto, one of the prominent players, recently raised over $1 billion and surpassed a $5 billion valuation. The company is focusing on expanding in both existing and new cities and is preparing for an initial public offering (IPO) next year. Meanwhile, Zomato-owned Blinkit is expanding into Tier II cities and has claimed the largest market share in the quick commerce segment. To strengthen its position, Swiggy Instamart has bolstered its leadership by appointing a new CEO and COO.
Flipkart’s entry into this competitive space with Flipkart Minutes reflects its ambition to capture a substantial market share in the rapidly growing quick commerce sector, catering to the increasing demand for fast delivery of essential items.