Flutrr, a Kolkata-based dating app catering to non-English speakers across India, has secured a notable investment from actress Huma Qureshi in its latest funding round. The app, designed to facilitate connections among users in Tier II and Tier III cities through support for six major Indian languages, aims to bridge linguistic and cultural barriers prevalent in the online dating space.
Flutrr addresses this by offering its services in Tamil, Telugu, Kannada, Malayalam, Hindi, and Bengali. Co-Founder and CEO Kaushik Banerjee emphasized the app’s role in democratizing access to digital dating opportunities in India, where affordable internet access has revolutionized connectivity.
By securing investment from Huma Qureshi and continuing to innovate with user-centric features, Flutrr positions itself as a frontrunner in India’s evolving dating landscape, poised for substantial growth and impact in the years ahead.
Flutrr has raised Rs 2 crore in its latest funding round, with contributions from Huma Qureshi and other prominent investors, including Sandeep Bhattacharya, former Global CMO of Hoechst and Merck, and Yogesh Mishra, Director at PayPal USA.
The startup has amassed approximately $750,000 (Rs 6.5 crore) from backers such as The Times of India, The Chennai Angels, and executives from tech giants like Google, SAP, Microsoft, and DBS. Kaushik Banerjee expressed enthusiasm over Huma Qureshi’s involvement, highlighting her alignment with Flutrr’s mission as a women-centric platform.
Available on both Android and iOS platforms, Flutrr operates on a pay-per-use model, offering premium features like profile boosts and likes without requiring subscription commitments. The app prioritizes user safety with advanced features including face recognition, mobile number verification, private messaging mode, and a chat erasure option. Additional privacy measures like video call blur filters and disabled screenshot functionalities further safeguard user information.
Flutrr has introduced engaging features such as ‘finderr’, akin to popular social media platforms, and incentivizes user activity through a gifting system tied to interactions on the platform. With a current user base predominantly from Tier II cities and smaller towns, Flutrr boasts a match rate significantly higher than that of English-language apps in major Indian cities. The app generates a monthly revenue of Rs 20-21 lakh and anticipates profitability by the end of 2024. Plans for expansion include scaling user acquisition efforts and bolstering technical capabilities through strategic hires.
With ambitions to capitalize on India’s burgeoning online dating market, projected to reach $69.90 million in 2024, Flutrr aims to attract 5-6 million users within the next year. The startup remains committed to enhancing inclusivity and accessibility in digital dating across India, leveraging its multilingual platform to foster meaningful connections rooted in shared linguistic backgrounds.