Go Zero, a prominent player in the vegan ice cream market, has successfully secured $1.5 million in its follow-on pre-Series A funding round. The investment round was led by DSG Consumer Partners, Saama Capital, and V3 Ventures, with participation from angel investors including Arjun Purkayastha.
Founded by Kiran Shah, Go Zero specializes in offering low-calorie, high-protein, and vegan ice creams, catering to health-conscious consumers looking for guilt-free dessert options. The brand has experienced remarkable growth, expanding 4X in the fiscal year 2023-24 compared to the previous year, and achieving a 7X growth on quick commerce platforms between January and May 2024.
Kiran Shah, Founder and CEO of Go Zero, expressed his excitement about the company’s growth trajectory, stating, “The past 12 months have been phenomenal for us, demonstrating strong demand for healthier dessert alternatives that don’t compromise on taste. We have become one of the fastest-growing ice cream brands on platforms like Blinkit and Zepto, which are crucial channels as consumers increasingly prioritize convenience.”
The funding will be utilized to accelerate Go Zero’s expansion into Tier 1 cities such as Jaipur, Chandigarh, and Ahmedabad, enhance its presence in quick and e-commerce platforms, and introduce new flavors and formats throughout the year. The brand currently operates across 16 cities and over 125 dark stores, leveraging its robust distribution network to reach a wide customer base.
Investors, including Ash Lilani from Saama Capital and Hariharan Premkumar from DSG Consumer Partners, emphasized Go Zero’s rapid revenue growth and profitability since their initial investment. They highlighted Kiran Shah’s deep product expertise and the brand’s potential to lead the evolving market for healthy desserts in India.
Go Zero aims to build on its success and solidify its position as a category-defining brand in guilt-free desserts, leveraging Kiran Shah’s extensive experience in the ice cream industry. With the vegan food market on the rise globally and in India, Go Zero is well-positioned to capitalize on increasing consumer awareness and demand for healthier food choices.