HealthifyMe, a prominent digital health and wellness platform, has successfully raised $30 million in a pre-Series D funding round. This investment was led by LeapFrog Investments and Khosla Ventures, with additional participation from Finnish development agency FinnFund and Dutch investor Van Lanschot Kempen. The funding is a combination of equity and venture debt, and existing backers Unilever Ventures, Blume Ventures, Chiratae Ventures, and Healthquad also joined the round.
The Bengaluru-based company plans to use the capital to strengthen its AI-driven offerings. It first introduced Ria, an AI-powered virtual assistant, in 2017, providing users with fitness and nutritional guidance in over 10 languages. With the new investment, HealthifyMe intends to further integrate generative AI, enabling nutritionists to deliver even more personalized health recommendations to users.
HealthifyMe has seen impressive growth, with gross margins increasing from 30% to 70% by incorporating AI with human experts. The company is optimistic that generative AI will further scale its business and enhance profitability. It also plans to enhance its Smart Plans, a key AI-powered feature that contributes significantly to its current subscriber base.
The platform, which serves over 35 million users across 300 cities, aims to achieve an annual recurring revenue (ARR) of $50 million in the coming months. HealthifyMe seeks to become the leading health and fitness app outside of the U.S. and China. Competitors include Ultrahuman, Cult.fit, and Fitterfly, which offer various services in health and wellness.
Co-founder and CEO Tushar Vashisht emphasized the company’s mission to “healthify” a billion people by blending human coaching with AI. He expressed gratitude for the investors’ support and underscored the importance of affordable and accessible health solutions powered by technology.