Livpure, a prominent brand in India’s water and air purification industry, has secured ₹233 crore in a recent funding round, comprising ₹208 crore from MG Investments and ₹25 crore from Ncubate Capital Partners. This financial boost is set to accelerate Livpure’s expansion, allowing the company to enhance its product offerings, improve technological capabilities, and strengthen its market presence across the country.
Livpure is recognized for its innovative water purifiers, emphasizing health and wellness through its products. With this new capital, the company plans to intensify its research and development efforts, introducing more advanced and efficient solutions to meet the growing demand for sustainable and health-oriented consumer products in India. The investment reflects strong investor confidence in Livpure’s business model and growth potential, further supported by Ncubate Capital Partners’ backing, known for its focus on innovative startups.
The funding will support Livpure in scaling operations, improving supply chain efficiencies, and expanding its distribution network, particularly targeting tier 2 and tier 3 cities where demand for affordable purification systems is rising. Additionally, Livpure aims to explore new product lines and services catering to the evolving needs of health-conscious consumers.
This investment aligns with the broader trend of increased funding in companies offering sustainable and health-focused solutions, especially as environmental concerns grow. Livpure’s focus on sustainable and energy-efficient products positions it to capitalize on this trend, making it an attractive choice for investors seeking opportunities in consumer health and sustainability.