Digital lifestyle brand Pluckk has broadened its reach by acquiring Upnourish, a fast-growing nutrition brand in India. Valued at $1.4 million, this acquisition signifies Pluckk’s strategic expansion into the burgeoning nutrition market. As India’s presence in the global nutrition sector is expected to increase from 2% to 12% by 2029, this move is well-timed.
“With this addition, we are enhancing our commitment to delivering top-quality fresh food and nutritional solutions to our customers,” said Pratik Gupta, CEO of Pluckk.
Upnourish, a brand by 23BMI Life Sciences Pvt Ltd, specializes in personalized nutrition plans and offers meal replacement products, including smoothies, soups, and bars.
Aayushi Lakhapati, Chief Nutritionist and Co-founder of Upnourish, commented, “Through Pluckk’s dedication to clean, fresh produce, Upnourish will be able to cater to a larger audience, offering comprehensive health solutions.”
Upnourish addresses various health concerns, such as weight management, diabetes, PCOD, and high cholesterol. Pluckk, meanwhile, is also pushing forward its farm-to-table model, providing fresh produce directly to consumers.
Backed by Exponentia Ventures, Pluckk recently raised funding with the goal of achieving a Rs 200 crore annual run rate by the end of this fiscal year, with a target of 25-30% revenue from offline sales.
Pluckk, which raised $5 million in seed funding in 2022, has made clear its intent to diversify through acquisitions.
Currently, the B2C food tech platform operates in key urban markets, including Delhi, Mumbai, Bangalore, and Pune, ensuring the availability of fresh produce through leading online and offline platforms such as Amazon, Nature’s Basket, Swiggy, Zepto, and Blinkit.