Ultra Media & Entertainment Group has unveiled plans to invest Rs 500 crore to drive its growth and expand its content offerings. This strategic investment will facilitate the launch of two new over-the-top (OTT) platforms, Ultra Play and Ultra Gaane, while enhancing its current Marathi platform, Ultra Jhakaas. The investment is strategically divided, with Rs 250 crore dedicated to content acquisition, Rs 200 crore allocated for the production of new content, and Rs 50 crore set aside for marketing and technological upgrades.
The introduction of Ultra Play and Ultra Gaane aims to deliver a unique digital experience by preserving the legacy of Hindi cinema and music while also introducing fresh and original content. Ultra Play will be India’s first OTT platform focused solely on Hindi film classics, featuring a vast collection of over 2,000 films from legendary directors such as Guru Dutt, Raj Kapoor, and Shakti Samanta.
Ultra Media & Entertainment Group has shown remarkable growth, with revenue increasing by 25% in both 2021-22 and 2022-23, and a 35% growth rate in 2023-24. Currently experiencing a 40% growth rate, the company anticipates reaching a 50% growth rate by the end of FY 2024-25, targeting revenue exceeding Rs 200 crore in the upcoming fiscal year. This strategic expansion positions Ultra as a key player in the OTT market, with a strong focus on enhancing its digital content portfolio and audience reach.