Bebe Burp, a baby food brand, has raised Rs 8 crore (approximately $1 million) in a pre-Series A funding round led by Gruhas Collective Consumer Fund (GCCF), a venture capital firm launched in partnership with Collective Artists Network earlier this year. Previously, the Surat-based company secured $419,000 from LetsVenture and other investors in 2022.
The newly acquired funds will be allocated to various areas, including market expansion, advanced product development, marketing initiatives, hiring, talent acquisition, innovation, and research and development, according to a press release from Bebe Burp.
Founded in 2018 by Shruti Tibrewal, Bharat Tibrewal, and Chirag Gupta, Bebe Burp addresses the issue of harmful chemicals and preservatives in baby food. The company offers nutritious alternatives that promote healthy eating for children, producing instant mixes, cookies, and snacks such as multi-flavored porridge mixes, 100% millet puffs, ragi cookies, and organic jaggery powder.
Market research suggests that the Indian baby food market is expected to grow at a compound annual growth rate (CAGR) of 6.1%, reaching around $109 billion by 2027.
Looking ahead, Bebe Burp plans to enter international markets, including the Middle East, Europe, and Southeast Asia. The brand also aims to expand its presence to over 100,000 retail stores across India. Since its inception, Bebe Burp claims to have served more than 150,000 customers.
In the competitive landscape, Bebe Burp may find itself up against other startups such as The Moms Co, Babease Foods, Else Nutrition, Baby Destination, and Little Charlie.
