Beco, a home and personal care brand, has raised $10 million in a funding round led by Tanglin Venture Partners. The round also saw participation from Titan Capital, Asian Paints promoter Manish Choksi, Rukam Capital, and Synergy Capital. The funds are set to enhance production, fuel research and development, strengthen offline sales, and boost brand awareness.
Founded in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, Beco specializes in eco-friendly home and personal care products. Their range includes laundry liquids, floor cleaners, dishwashing liquids, tissue papers, and compostable garbage bags. The company is focused on offering plant-based and naturally sourced alternatives to conventional products.
Currently, Beco’s products are available in over 10,000 retail stores across more than 20 cities in India. The company aims to expand its retail presence significantly, targeting up to 40,000 stores in the next year. With more than half of its sales expected to come from offline channels, Beco also maintains a strong presence on e-commerce and quick-commerce platforms such as Amazon, Zepto, and Swiggy Instamart.
This funding round aligns with the increasing consumer demand for eco-friendly and toxin-free products. As more consumers shift towards healthier options, Beco’s emphasis on product innovation and a robust supply chain has positioned it well in the market.
Beco previously secured $3 million in a Series A round in 2022, led by Rukam Capital. The company’s focus on sustainable growth and market expansion is evident as it continues to scale operations and reach a broader audience across India.
