The advertising world welcomes a new contender—Itch, a digital agency launched by industry veterans Surbhi Allagh, Apoorva Deep, and Naman Agarwal. Their goal is straightforward: to produce campaigns that not only captivate audiences but leave a lasting impression.
Itch operates with more than just creativity at its core. The agency is built on adaptability and a strategy that balances structure and innovation, aiming to address the growing need for substantial, forward-thinking campaigns that go beyond the usual noise.
“Our aim with Itch is not simply to do something different, but to change how it’s done. With audiences bombarded by excessive messaging, we constantly ask ourselves, how can we communicate in a way that doesn’t feel like an ad? It’s about crafting stories that engage people on a deeper level,” said Naman, co-founder and creative director of Itch.
Apoorva, co-founder and leader of Growth and Talent, emphasized the agency’s focus on both creativity and people. “Itch is not just about the brands; it’s about fostering an environment where bold ideas and talent can thrive. Agility is key in today’s marketplace, where brands need more than surface-level solutions. Being able to adapt quickly is crucial.”
Surbhi, co-founder and operations lead, explained how the agency ensures creativity flows efficiently. “Managing an agency is all about balancing flexibility with structure. We’ve created processes that allow our team to execute bold, innovative ideas with consistency and precision. Our approach focuses on making things work smarter, not harder.”
Blending creativity and strategic thinking, Itch is set to redefine how brands and talent collaborate, aiming to make a significant impact in the advertising space. With several key accounts already secured, the agency is gearing up for future success. Their focus on creativity, strategy, and meticulous execution makes them a standout player in the industry, poised to deliver extraordinary work.