Honestly, an AI-powered platform focusing on beauty and personal care, has secured Rs 3.2 crore in its pre-seed funding round. The investment was led by Better Capital, with participation from Kunal Shah’s QED Innovations, as well as senior executives from Flipkart, Polygon, and Cred.
The funds will primarily support the platform’s initial product launch and efforts to achieve early product-market fit. Founded by Karishma Rathaur, Honestly aims to facilitate peer-to-peer connections for sharing product reviews.
The revenue strategy will center on a business-to-business (B2B) model, offering other brands access to its APIs and the integration of widgets into their product pages. The company targets reaching 1 million users across India in the coming years.
