Beauty, wellness, and health platform Kindlife has raised $8 million in its Series A funding round. The investment was led by JB-Dooeun, TK Fund, and MIXI Global Investments, with participation from Kalaari Capital and other angel investors.
The company announced that this capital will facilitate the building of strong connections between Korea, Japan, and India. Supported by a robust distribution network, Kindlife ensures seamless delivery of premium Korean beauty brands. The platform includes a community of thousands of beauty creators who share recommendations and adopt a content-first approach, educating consumers on the latest K-beauty trends.
Kindlife was founded by Shopclues Co-founder Radhika Ghai, Vidit Jain, and Manasa Garemella. It curates Korean and Japanese skincare products, particularly targeting Gen Z customers. The platform utilizes proprietary AI technology to offer personalized skincare and wellness recommendations, with a strong emphasis on premium Korean and Japanese beauty brands.
Previously, Kindlife secured $2.5 million in seed funding from Kalaari Capital, Titan Capital, Java Capital, and others.
Tomoharu Urabe, Principal Partner at MIXI Global Investments, expressed excitement about joining the investment round, stating that Kindlife is creating a user-friendly ecommerce platform featuring AI-enabled discoverability and a built-in influencer community. The early metrics indicate the concept’s success, and the company looks forward to supporting Kindlife’s business expansion.
