Revenue-based financing platform Klub is gearing up to disburse Rs 200 crore for this year’s festive season. Last year, the platform disbursed Rs 100 crore, aiming to boost sales on major e-commerce platforms like Amazon, Flipkart, and Myntra. This significant increase reflects Klub’s commitment to supporting small and medium-sized enterprises (SMEs) during one of the busiest shopping periods in India.
The funds will help SMEs manage their inventory and plan marketing strategies to meet the high demand of the festive season. This will ensure that businesses are well-prepared to capitalize on the surge in consumer spending. Klub has emphasized that these efforts are crucial for maintaining a steady supply of products and effective marketing campaigns during this peak period.
Klub’s strategy includes investing in direct-to-consumer (D2C) brands across over 45 sectors. In the previous year, Klub invested in areas such as beauty and personal care, fashion and apparel, and cloud kitchens and restaurants. Notable brands that received investments include Monrow Shoes, BRB Chips, Berrylush, and Potful, showcasing the platform’s diverse investment portfolio.
Based in Bengaluru, Klub offers funding up to Rs 30 crore in a single tranche and employs various capital structures tailored to the needs of brands and founders. These structures include term loans, credit lines, and revenue financing. The initiative is supported by partnerships with leading non-banking financial companies (NBFCs), such as U GRO Capital, enhancing its ability to provide flexible funding solutions.
Founded in 2019 by Anurakt Jain and Ishita Verma, Klub has established itself as a key player in the revenue-based financing sector. The platform collaborates with NBFCs, high-net-worth individuals (HNIs), financial institutions, and its own SEBI-registered fund to provide growth capital. Klub’s flexible funding options cater to businesses at various stages, supporting recurring marketing, inventory, and capital expenditure needs. To date, Klub has facilitated over 1,700 investment rounds, benefiting more than 650 brands, and raised $20 million in seed funding from investors like Peak XV’s growth program Surge, Alter Global, GMO Venture Partners, and 9Unicorns. Klub competes directly with companies like GetVantage, Velocity, Clearco, CRED Mint, Wayflyer, and KredX.
