Hindustan Unilever Limited (HUL) continues to assert its dominance in India’s FMCG sector, with 19 brands surpassing ₹1,000 crore in revenue. Among these, Surf Excel has emerged as a standout performer, achieving over $1 billion in sales in 2022, making it the only non-food FMCG brand in India to reach this milestone. With ambitious projections, the brand is expected to exceed ₹10,000 crore in turnover by FY25.
HUL’s shift to a digital-first advertising strategy has been pivotal, with digital media now accounting for 40% of its total ad spends, triple the share from four years ago. Customized media plans, proprietary tools leveraging category-specific data, and faster digital deployment cycles have further bolstered its marketing efficiency. The company has identified significant growth opportunities across premium skincare, haircare, homecare, condiments, and wellness products, aiming for 2x to 4x growth in these categories. At the CNBC-TV18 Global Leadership Summit 2024, CEO Rohit Jawa outlined HUL’s vision for long-term growth through innovation, premiumization, and inclusive market strategies.
Jawa emphasized the importance of balancing affordability and value to unlock new opportunities and expand market share. With Surf Excel redefining the narrative in homecare and a clear focus on innovation and premiumization, HUL is well-positioned for sustained leadership in India’s dynamic consumer goods landscape.