Mahindra & Mahindra (M&M) achieved a significant 24% rise in SUV sales in September, selling 51,061 units compared to 41,267 in the same month last year. Total vehicle sales also saw an impressive uptick of 16%, reaching 87,839 units during the month.
So far in the fiscal year, the company has sold 2,60,210 SUVs, a notable increase from the 2,14,914 units sold during the same period last year.
In the domestic passenger vehicle segment, Mahindra sold 51,062 vehicles, marking a 24% growth. When factoring in exports, the overall sales reached 52,590 vehicles. On the commercial vehicle front, domestic sales hit 23,706 units, while vehicle exports stood at 3,027 for September.
However, Mahindra’s Light Commercial Vehicles (LCV) category under 3 tonnes experienced a 13% decline in sales, dropping to 3,444 units from 3,941 in the previous fiscal year. The LCV 2T-3.5T segment also saw a slight dip, falling 3% to 16,988 units for September.
In contrast, sales of LCVs above 3.5 tonnes experienced a surge, rising by 25% compared to the 2,618 units sold in September 2023.
Veejay Nakra, President of M&M’s Automotive Division, commented, “We achieved a strong performance this September with 51,062 SUVs sold, reflecting a 24% increase, and total vehicle sales of 87,839, showing 16% growth. This month also marked the launch of the all-new VEERO in the sub-3.5 ton LCV segment, built on India’s first multi-energy modular CV platform. The VEERO has garnered positive market feedback for its class-leading mileage, advanced safety features, and premium cabin experience. Additionally, as we enter the festive season, we are excited to begin bookings for the much-anticipated Thar RoXX on October 3.”