Founded in 2010 by Rishabh Chopra, The Ayurveda Experience (TAE) has emerged as a global leader in direct-to-consumer (D2C) Ayurvedic products and services. With a commitment to integrating traditional Ayurvedic principles with modern lifestyles, TAE offers a diverse range of wellness solutions tailored to meet the needs of a global clientele.
TAE’s product portfolio includes four distinct lines: iYURA, Ajara, A Modernica Naturalis, and Ayuttva. Each line is meticulously crafted to uphold the authenticity and efficacy of Ayurveda, leveraging natural ingredients to enhance beauty and promote holistic health. From skincare and haircare to dietary supplements and herbal remedies, TAE’s offerings cater to various aspects of well-being.
Operating across North America, Europe, Canada, Australia, and India, TAE has built a robust presence in 20 countries. Over 97% of its sales are conducted directly through its app and website, underscoring its strong digital footprint and customer engagement strategies.
Beyond product sales, TAE enriches customer experience with consultations, educational content, webinars, and courses on Ayurveda. This holistic approach not only promotes product understanding but also empowers consumers to embrace Ayurveda as a lifestyle choice.
In March 2024, The Ayurveda Experience (TAE) secured $27 million in a Series C funding round led by Jungle Ventures, with participation from SIDBI Ventures, Anicut Capital, and Sharrp Ventures (Mariwala Family Office). This funding round propelled TAE’s total raised capital to over $41 million, reflecting investor confidence in its innovative approach to blending ancient Ayurvedic wisdom with modern wellness solutions. The infusion of funds will enable TAE to bolster its R&D efforts, strengthen its supply chain, and scale distribution channels globally, further solidifying its position as a leader in the direct-to-consumer Ayurvedic products market.