Aiming to Amplify LG’s Digital Presence with Strategic, Data-Driven Solutions. Dentsu X India has secured the digital media mandate for LG Electronics, one of India’s leading consumer electronics brands. Following a highly competitive multi-agency pitch, this prestigious account will be serviced from Dentsu X’s New Delhi office.
In this partnership, Dentsu X, known for its tech-powered and data-centric approach, will provide LG Electronics with a range of customized digital media services. These include social media marketing, content creation, influencer outreach, media planning and buying, analytics, and end-to-end management of both B2B and B2C digital platforms.
This collaboration highlights Dentsu X’s commitment to fostering transparency and building strong partnerships. Their role will be pivotal in advancing LG’s digital presence through creative, engaging, and data-led strategies. With its expertise in media, technology, data, and content, Dentsu X aims to deliver impactful digital experiences that propel LG Electronics’ growth and bolster its standing in the competitive consumer electronics market.
Jose Leon, CEO of Dentsu X India, expressed excitement about the collaboration: “We are delighted to partner with LG Electronics. This strategic win aligns with our focus on leveraging data-driven strategies to strengthen LG’s digital footprint and support their continued growth as an industry leader.”
Anita Kotwani, CEO of Media South Asia at Dentsu, also commented on the partnership: “LG Electronics is a pioneer in the consumer electronics space, and we are excited to contribute to their digital journey. By aligning our consumer-centric strategies with LG’s innovative approach, we aim to deliver exceptional value and drive business growth.”
Jae Hyung Jun, Head of Corporate Marketing at LG Electronics India, shared his views on the collaboration: “We are excited to join hands with Dentsu X to elevate our digital strategy. With their innovative vision and deep digital expertise, we look forward to enhancing customer engagement and driving impactful results across digital platforms.”