Invidi Technologies has formed a strategic alliance with leading Indian multisystem operators (MSOs), Hathway Digital and DEN Networks, to introduce advanced targeted advertisement solutions for digital cable TV in India.
This partnership will enable Hathway Digital and DEN Networks to utilize Invidi Technologies’ state-of-the-art ad tech to deliver highly targeted and personalized advertisements to their diverse viewership. The new solution aims to address the limitations of traditional linear TV advertisements by ensuring that ads are delivered to specific customer segments that match the advertiser’s desired audience profiles.
By adopting this innovative approach, the partnership is set to open new opportunities, improve media buying efficiencies, and allow brands to reach specific viewer segments with tailored messages. This enhancement in targeted advertising is expected to increase the relevance and effectiveness of ad campaigns, optimizing the return on investment for advertisers.
Prasad Sanagavarapu, Chief Operating Officer of Invidi Technologies, emphasized that the collaboration marks a significant advancement for content owners, viewers, and advertisers. By integrating Invidi’s Addressable TV solutions, Hathway and DEN will enable brands to optimize their marketing spend by delivering ads that are more relevant to their target audiences. This partnership highlights Invidi’s commitment to advancing the Indian advertising ecosystem through cutting-edge technology.
A spokesperson from DEN Networks expressed enthusiasm about integrating Invidi’s technology, noting that this partnership is transformative for advertising partners by providing unprecedented precision in audience targeting. For subscribers, it means receiving more relevant and engaging content, which enhances their overall viewing experience. This integration not only improves advertising offerings but also reduces ad clutter for viewers.
Similarly, a representative from Hathway Digital highlighted that this partnership represents a significant milestone in delivering cutting-edge solutions to advertisers. The introduction of targeted advertisement solutions in Digital Cable TV is set to redefine linear TV advertising in India, enabling brands to connect with their audiences more meaningfully.