Banjara Kasuti, a non-profit dedicated to preserving traditional Lambani art, has joined forces with Amazon India’s Karigar program. This collaboration aims to empower Lambani women artisans by enabling them to sell their handcrafted products online, thereby reaching a global audience.
Founded in 2017 by Asha Patil and headquartered in Vijayapura, Karnataka, Banjara Kasuti focuses on promoting self-sufficiency and entrepreneurship within the Lambani community. Specializing in handcrafted traditional embroideries, the organization strives to preserve and promote the intricate artistry of Lambani craftsmanship.
Amazon India’s Karigar initiative provides a marketplace for local artisans across India, supporting them in gaining economic independence and showcasing India’s rich handicraft heritage. Gaurav Bhatnagar, Director – Sales at Amazon India, emphasized the impact of the collaboration, saying, “This partnership is a significant step towards empowering Lambani women by bringing their exquisite, handcrafted products to a global audience. Together, we aim to create meaningful employment opportunities and celebrate the craftsmanship of the Lambani community in North Karnataka.”
Through this initiative, Banjara Kasuti and Amazon India aspire to foster community development, preserve cultural heritage, and promote the entrepreneurial spirit among Lambani artisans in North Karnataka.