DailyObjects, a direct-to-consumer (D2C) design and lifestyle brand, has successfully raised $10 million (approximately ₹83 crore) in a funding round led by 360 One Asset, previously known as IIFL Asset Management. This round also saw participation from existing investor Roots Ventures.
The capital will be allocated towards expanding the distribution network, enhancing product innovation, increasing the workforce, and boosting manufacturing capabilities.
“Design has always been at the heart of DailyObjects. As we expand, we’re eager to introduce new product innovations to the market. This funding enables us to broaden our product offerings with a stronger emphasis on design and innovation,” stated Pankaj Garg, co-founder and CEO.
Established in 2012 by Garg and Saurav Adlakha, the Gurugram-based brand provides premium, functional, and high-utility everyday items. Its diverse product lineup includes tech accessories, wireless chargers, bags, and desk essentials, all crafted from durable materials with a focus on homegrown craftsmanship to meet the needs and aspirations of modern consumers.
“We are poised for significant growth, with plans to expand our manufacturing capabilities and increase inventory in line with business demands,” added Adlakha.
For its offline expansion, DailyObjects will concentrate on innovative, curated, and experiential retail concepts. The brand opened its first physical store in December of last year and had previously raised $2 million from early-stage venture capital firm Roots Ventures.
Karan Ahuja, fund manager at 360 One Asset, remarked, “The company has rapidly scaled up through a capital-efficient model, and 360 One Asset is excited to support the next phase of its journey.”