A Bangalore-based producer of cold-pressed oils, Gramiyaa has secured a significant investment of ₹9.5 Crore to fuel its expansion in both the Indian and US markets. The investment round was led by UAE’s Homegrown Ventures, with participation from Mumbai Angels and Campus Fund.
Established in 2017 by Sibi Manivannan, Gramiyaa initially operated offline through brand outlets in Trichy, Tamil Nadu. However, with the addition of co-founders Mohamed Yaseen and Naveen Rajamaran in 2020, the company shifted its focus to an online-first model. Today, Gramiyaa distributes its products through its website and various marketplaces, leveraging micro warehouses in six major cities including Bangalore, Chennai, Hyderabad, Mumbai, Delhi, and Pune. The company ensures the consistent quality of its products at accessible prices through its in-house manufacturing unit in Tamil Nadu and a local warehousing model.
Nader Amiri, General Partner of Homegrown Ventures, expressed excitement about the investment, highlighting the need for innovation in the cooking oil industry and consumers’ increasing demand for transparency and authenticity.
Gramiyaa’s US FDA and ISO-certified manufacturing process has enabled the company to export its products early on. Their wood cold-pressed oils are now available in ethnic Indian stores across the USA. Mohamed Yaseen, Co-Founder of Gramiyaa, stressed the importance of vertical integration in ensuring product quality and consistency, unlike many direct-to-consumer brands that white-label products from small-scale oil mills.
In the fiscal year 2024, Gramiyaa produced 2.87 lakh litres of oil and achieved a net revenue of ₹12 Crore while maintaining profitability in EBITDA. With the recent funding, the company aims to set more ambitious growth targets and intensify its brand-building and marketing efforts.