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HomeIndustryArtificial IntelligenceMyntra Co-Founder Mukesh Bansal Secures $27.5M in Funding for AI Startup Nurix

Myntra Co-Founder Mukesh Bansal Secures $27.5M in Funding for AI Startup Nurix

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Mukesh Bansal, known for co-founding e-commerce giant Myntra and fitness platform Cult.fit, has successfully raised funds for his latest venture, Nurix AI, from top venture capitalists, Accel and General Catalyst.

Nurix AI announced on Tuesday that it has secured $27.5 million (approximately ₹230 crore) in a seed-cum-Series A funding round led by these two prominent US-based VC firms. Additionally, Meraki Labs, an incubator founded by Bansal, also participated in this round.

Launched earlier this year, Nurix AI is Bansal’s newest endeavor following his successful journey with Myntra, established in 2007, and Curefit (now Cult.fit), which he co-founded nearly a decade later. Myntra became part of Flipkart in 2014 through an acquisition, while Cult.fit gained momentum after a rebrand in 2021, receiving investment from Tata Digital. Bansal later served as President at Tata Digital but stepped down in 2023 to focus on his new project.

“At Nurix AI, we foresee a future where AI agents, empowered by human knowledge, manage a considerable portion of tasks, leading to groundbreaking improvements in both productivity and quality,” said Bansal, who now serves as CEO of the company.

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