Datawrkz, a subsidiary of Nazara Technologies, has acquired a full 100% stake in Space & Time, a UK-based growth marketing agency, for around Rs 52.3 crore (approximately $6.2 million) through a mix of cash and stock.
This acquisition supports Datawrkz’s strategic goal to grow its influence in Europe and North America, strengthening its role in the global digital advertising industry. The synergy between Space & Time’s expertise in growth marketing, media, and technology and Datawrkz’s programmatic advertising capabilities promises to enhance digital advertising reach and impact, particularly within the European and UK markets.
With this acquisition, Space & Time will leverage Datawrkz’s advanced advertising technology, enabling more effective and efficient campaigns while opening new growth avenues in European and North American markets.
Established in 2013 by Senthil Govindan, Datawrkz focuses on optimized digital advertising to drive user engagement and revenue growth, with offices located in the US, India, and Singapore.
Since its founding in 2000, Space & Time has developed a robust client base across various industries, offering tailored media and technology services. This acquisition represents a pivotal step for both Datawrkz and Nazara Technologies as they expand their influence in the global digital advertising space.
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