Magicpin has secured its position as the largest food delivery platform on the Open Network for Digital Commerce (ONDC), handling approximately 150,000 daily food and logistics orders, the company announced on Tuesday.
Since its integration with ONDC in March 2023, Magicpin has significantly expanded its restaurant partnerships, growing from 22,000 in March to 70,000 by September 2024. The rapid growth was evident as the platform went from processing just 100 orders in May 2023 to scaling up to 10,000 orders within four weeks, now reaching 150,000 orders daily.
Magicpin’s impressive trajectory can be attributed to its SaaS solution that powers the front-end of various buyer applications, alongside its hyperlocal delivery service, Velocity, launched earlier this year. The company’s Delivery as a Service (DaaS) model is widely used by well-known brands like KFC, Burger King, and IGP gifting.
In a recent move to further expand its reach, Magicpin announced a Rs 100 crore investment aimed at onboarding 100,000 new restaurants and cloud kitchens to the ONDC platform. This investment also supports various incentives for newly partnered restaurants, including zero commission fees, no onboarding charges, exclusive discounts, and free delivery for customers.
Beyond food delivery, Magicpin operates as a local savings platform for over 10 million users, facilitating rewards on annual spending of more than $3 billion across 275,000 retailers. It offers a wide range of deals across multiple categories, including fashion, electronics, groceries, and more, from over 3,000 brands.