Reliance Retail’s Tira, in collaboration with Mira Kapoor, has launched a new skincare brand called Akind, marking a significant expansion of its omnichannel beauty platform. The brand debuted at Tira’s flagship store located in Jio World Drive, Mumbai.
Akind sets out to revolutionize skincare by catering to individual needs and empowering users to achieve their desired skincare outcomes. Its product lineup focuses on enhancing skin barrier health and is segmented into three distinct ranges.
Isha Ambani, Executive Director of Reliance Retail Ventures, expressed her enthusiasm about the launch, highlighting Akind as a pivotal milestone in Tira’s evolution. She emphasized Reliance Retail‘s ongoing commitment to innovation and excellence, ensuring that each product offering enhances the overall beauty experience for customers.
Mira Kapoor, co-founder of Akind, shared her personal journey and vision for the brand, stating, “Akind emerged from my own skincare journey of listening to my skin’s needs. Our formulations are meticulously crafted with scientifically-backed ingredients to deliver high-performance results, suitable for all skin types. Akind aims to offer effective skincare solutions that are both affordable and focused on improving skin barrier function.”
With the introduction of Akind following the success of Tira Tools and Nails Our Way, Tira reaffirms its dedication to providing a diverse range of high-quality products that set trends in the beauty and personal care industry.