L’Oréal Paris, the leading global beauty brand, has appointed Alia Bhatt as its newest global brand ambassador, joining the ranks of prominent figures like Viola Davis and Kendall Jenner. The celebrated actress and entrepreneur will be featured in campaigns for the French beauty giant starting in September 2024. Known for her versatile roles in cinema, Alia Bhatt was named in Time Magazine’s 2024 list of influential people and embodies L’Oréal Paris’s values of empowerment and inclusivity on a global scale.
Delphine Viguier-Hovasse, Global President of L’Oréal Paris, expressed admiration for Alia Bhatt’s efforts in using her global platform and production roles to advocate for inclusivity in the film industry and spotlight Indian cinema worldwide. Viguier-Hovasse highlighted Bhatt’s commitment to caring for both people and the planet, making her an ideal ambassador for promoting female talent and entrepreneurship, aligning with L’Oréal Paris’s mission to uplift women’s worth.
Alia Bhatt expressed excitement about joining the L’Oréal Paris family and standing alongside a community of strong and powerful women. With a deep interest in skincare, Bhatt appreciates L’Oréal Paris for its pioneering innovations and dedication to excellence in the beauty industry. She emphasized that the brand’s commitment to celebrating women’s empowerment resonates deeply with her, and she looks forward to making a positive impact in the beauty industry and advocating for inclusivity for women.