Soha Ali Khan Invests in Better Nutrition, Brings Biofortified Farming to 45 Acres of Pataudi Farms

Better Nutrition has partnered with actor and author Soha Ali Khan to introduce biofortified farming across nearly 45 acres of the Pataudi family farms in Haryana. Soha has also invested in the brand and joined as its brand ambassador. The first phase involves cultivating iron- and zinc-rich wheat, which is expected to be harvested in April 2027 and used in Better Nutrition's atta products.

The initiative aims to make everyday staples more nutritious through specially developed seeds rather than adding nutrients during food processing. Better Nutrition, the consumer brand of Greenday Farmer Solutions, works with over 24,000 farmers across India. The partnership also plans to expand into biofortified rice and encourage neighbouring farmers to adopt this approach.

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