Treize Communications, a renowned communication consultancy and public relations firm established by Sonam Shah, has been appointed by Ayushakti, a global leader in Ayurvedic health, to manage its public relations efforts.
Under this new partnership, Treize Communications will oversee both offline and online PR initiatives for Ayushakti and its co-founder, Smita Naram, an esteemed Ayurvedic physician, herbalist, and nutritionist. The agency’s responsibilities include strategically positioning Naram in modern media platforms, thereby boosting brand recognition and recall.
Founded in 1987 by Dr. Smita Pankaj Naram, Ayushakti has significantly contributed to raising awareness about Ayurveda worldwide, reaching audiences in Asia, the USA, Australia, New Zealand, Europe, and the UK.
Commenting on the collaboration, Smita Naram emphasized the importance of a robust media presence in today’s digital landscape. She stated, “A strong media presence is crucial. The digital realm has expanded significantly, allowing us to share Ayurvedic insights more effectively. Establishing a solid presence in both digital and print media is vital.”
Naram also highlighted the value of public relations for consumer brands, expressing her enthusiasm about working with Treize Communications again: “PR is a fundamental tool for any consumer-facing brand, providing immense value and advantages. Having previously collaborated with Sonam and her team, we are thrilled to continue our journey together towards our long-term goals.”
Sonam Shah, founder and CEO of Treize Communications, expressed gratitude for the opportunity to partner with Ayushakti, saying, “We are thankful to Dr. Smita and her team for their trust in our capabilities. Collaborating with them is always a rewarding experience, and we eagerly anticipate our ongoing partnership.”