Moms Home Takes Baby Essentials To Quick Commerce And Reaches ₹10 Crore
Baby essentials in minutes, not days. Jaipur-based Moms Home, founded in 2018 by Kumar Vaibhav and Bhupendra Agrawal, says its quick commerce revenue grew from about ₹1 crore in FY25 to about ₹10 crore in FY26. That is nearly 30% of its roughly ₹35 crore annual revenue, according to figures shared with Inc42.
The brand listed on Blinkit and Zepto in early 2025 and on Swiggy Instamart that August. Rather than copy its marketplace catalogue, it built a separate range of newborn, baby shower and hospital bag kits priced at roughly ₹699 to ₹1,500. It also stores individual items such as caps, mittens and clothing and assembles kits as demand comes in, so it isn’t left with unsold finished kits. It now sells in about 80 cities on Blinkit.
Growth has had a cost. The company says contribution margins on quick commerce have narrowed from 20–25% to 10–15%. For FY27, it is targeting over ₹30 crore from quick commerce within a projected ₹80 crore topline.
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