The 1970 Shop Crosses 50,000 Customers as Revenue More Than Doubles in Three Months

Delhi-based traditional snack brand The 1970 Shop, founded by Lalit, Manju and Vipul Mittal, along with Puruvi Poddar, has crossed 50,000 customers and more than doubled its revenue over a three-month period. Founded in July 2025, the startup is bringing familiar Indian snacks such as thekua, atta biscuits, dal kachori papdi and besan laddoos to consumers through its website and online marketplaces.

The company also reports achieving CM2 profitability and is targeting an FY27 revenue run rate of ₹18 crore. With plans to scale monthly sales from 30 tonnes to 150 tonnes by 2028, The 1970 Shop is looking to build a larger market for traditional Indian snacks.

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