Graphisads Limited, a prominent advertising and outdoor media company, has partnered with the Indian Institute of Management Lucknow (IIM Lucknow) to launch “G Force,” an accelerator program aimed at supporting aspiring media and MarTech entrepreneurs. This initiative combines the industry expertise of Graphisads with the academic prowess of IIM Lucknow to foster the growth of innovative businesses in the media landscape.
The G Force program represents a significant milestone in the Indian media sector, promoting collaboration and innovation between advertising professionals and academia. This partnership is unique in India, bringing together an advertising agency and a renowned academic institution to propel media startups forward. Graphisads, with its extensive media presence, strong client relationships, and vast network, aims to create numerous success stories, targeting around ₹100 crore in achieved success by these startups within the next three years.
The COO of IIM Lucknow Enterprise Incubation Center, Arunodaya Bajpai, expressed enthusiasm for the collaboration, highlighting the rapid growth and immense potential of the Media & Entertainment sector. The G Force program focuses on areas such as gamification, event automation, influencer marketing, adtech, DOOH platforms, programmatic media opportunities, and MarTech. Through personalized guidance, the program aims to equip startups with the tools and knowledge needed to thrive in the market.
To further enrich the program, Graphisads has assembled a distinguished Mentor Board consisting of industry stalwarts. These mentors include top media professionals such as Anurag Batra, Anil Dua, Varun Kohli, Mona Jain, and Rajeev Gupta. Their expertise will provide invaluable mentorship to participating startups.
The Director of Graphisads, Alok Gupta, who conceptualized the G Force initiative, emphasized the company’s commitment to giving back to the industry that has contributed to its own success. This collaboration underscores Graphisads’ dedication to nurturing the next generation of media and MarTech entrepreneurs through the G Force accelerator program.