Prosus Expands Its India Fintech Bets, Eyes Investment In AI-Led Startup Oolka

Global technology investor Prosus is deepening its presence in India’s fintech sector after years of backing consumer internet businesses. The Amsterdam-listed investor is reportedly close to investing in Oolka, an artificial intelligence-led credit management startup, signalling growing interest in technology-driven financial services.

Prosus has also evaluated other Indian fintech businesses, including UPI credit startup Kiwi in October and savings platform Jar in 2025, but decided not to invest in either. Its potential investment in Oolka highlights the investor’s evolving strategy as AI and fintech create new opportunities in India’s digital economy.

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