Rockit, a burgeoning beverage brand founded by Vedant Garg, has successfully raised Rs 6 crore in a pre-seed investment round. The funding was spearheaded by early-stage consumer investors Sauce.VC and joined by renowned television personality and entrepreneur Rannvijay Singha.
Sauce.VC, a supporter of Rockit since its inception, is actively collaborating with the brand’s management to capitalize on market opportunities and carve out a distinctive niche in the competitive beverage sector. Initially focusing on North Indian states like Uttar Pradesh, Punjab, Rajasthan, and Madhya Pradesh, Rockit aims to establish an omnichannel presence across India.
Future plans for Rockit include a diverse lineup of products such as fruit-flavored beverages and hydration solutions, designed to meet evolving consumer preferences and enhance its market footprint.
Founder Vedant Garg commented, “Indian consumer preferences are evolving towards global standards, and we aim to offer products that blend global appeal with Indian taste and convenience, especially targeting the youth in Tier II and III cities. Leveraging our family’s five-decade legacy in the food business, we recognize the pivotal role of distribution in India. Our strategy begins with major states and expands nationwide through an omnichannel approach.”
To amplify its brand message, Rockit has launched a digital campaign featuring Rannvijay Singha in energetic scenarios that resonate with the brand’s adventurous spirit.
Rannvijay Singha expressed his enthusiasm, stating, “I’m excited to collaborate with Rockit on their dynamic new energy drink launch. The brand’s energy and flavor perfectly embody the spirit of India’s youth, and I look forward to engaging consumers through innovative campaigns.”
Yash Dholakia, partner at Sauce.VC, emphasized, “Rockit combines deep distribution expertise with a high-quality product offering at an attractive price point. We are impressed by the positive pre-launch feedback and believe in the potential to build a significant and profitable brand in the beverage sector. Partnering with Rannvijay, who resonates deeply with the consumer base, adds further value to our investment.”