Whatfix, a prominent SaaS firm specializing in digital adoption, has successfully secured $125 million in a funding round led by Warburg Pincus, which invested $100 million, with SoftBank contributing an additional $25 million. This latest funding elevates Whatfix’s valuation to approximately $900 million, a significant increase from $568 million in 2021 following a $90 million round led by SoftBank.
Founded in 2014, Whatfix offers a range of services, including a digital adoption platform, simulated training environments, and no-code analytics aimed at enhancing user productivity and compliance. Currently, 66% of the company’s revenue is generated from the US, with plans to further expand in EMEA and APAC regions.
CEO Khadim Batti stated that the funding will be used for strategic acquisitions and to enhance existing products, particularly in GenAI, while also focusing on operational efficiency. The company aims for a 40% growth rate over the next two years and plans to break even before pursuing an IPO.
Whatfix serves over 700 enterprises, including well-known names like Microsoft and Cisco. As the Indian SaaS market continues to flourish, Whatfix’s growth trajectory positions it favorably within the competitive digital adoption platform landscape.