Enterprise technology startup Adya.ai, a technology service partner for Open Network for Digital Commerce (ONDC), has teamed up with Google Cloud to launch a new platform aimed at increasing ONDC’s adoption among enterprises.
The newly introduced platform, ATMA (Aatmanirbhar Technology Marketplace by Adya), will enable businesses to develop and customize ONDC-compliant applications and deploy them on Google Cloud within a day. This platform addresses key challenges such as process complexity, extended deployment timelines, and scalability issues that often accompany ONDC app development. It features pre-configured frameworks and scalable, cloud-based architectures that shorten the app deployment process from 12 months to just 24 hours.
Founded in 2023 by Shayak Mazumder, Archana Mazumder, and Angad Singh Ahluwalia, Adya.ai provides a comprehensive solution for enterprises to create ONDC applications, customize design and user experience, and manage access controls, among other features.
Adya.ai’s toolset includes buyer and seller-side applications, along with a technology marketplace that facilitates rapid ONDC adoption and smooth integration into existing systems. The startup serves various sectors, including retail, mobility, logistics, credit, insurance, and finance, and has established partnerships with notable companies like Canara Bank, Aditya Birla Financial, and Hindustan Unilever.
Earlier this year, Adya.ai secured pre-seed funding of INR 10.5 crore from Indian Angel Network and other investors.
In the food and beverages sector, ONDC holds an 18% market share in Bengaluru and accounts for about 3% of the total food order volumes from Swiggy and Zomato across India. In June, the Centre launched an initiative to onboard 500,000 micro and small businesses onto the ONDC platform.
