NuvoRetail, a prominent eCommerce marketing and analytics company, has successfully raised $350,000 in funding. This investment is set to accelerate the development of Enlytical.ai, an advanced AI-ML powered platform designed for e-commerce bid automation, insights, and reporting, while also fueling the company’s global expansion efforts.
Vishal Sharma, the Founder and CEO of NuvoRetail, emphasized the significance of this funding as a crucial milestone for the company. He highlighted NuvoRetail’s ongoing mission to provide e-commerce businesses with state-of-the-art tools and strategies. With this investment, the company is positioned to expand its global presence, enhance its AI capabilities, and continue leading innovation in e-commerce marketing.
Enlytical.ai is a sophisticated AI-ML based reporting and ad automation platform that offers a unified dashboard to manage multiple e-commerce platforms across various key performance indicators (KPIs) such as sales, marketing, portfolio, content, supply chain management, pricing, and customer loyalty. The platform enables brands to gain a comprehensive understanding of their business and product performance at a glance.
The platform also features an AI-driven media spend optimization engine that uses advanced AI algorithms to analyze campaign performance and optimize media budget allocation. This helps businesses achieve a higher return on investment (ROI) by reducing unnecessary spending and enhancing audience engagement based on retail readiness indicators.
In addition to digital shelf measurement, Enlytical.ai includes advanced on-shelf analysis and competition benchmarking tools. These features allow businesses to monitor and analyze competitors’ strategies, pricing, and product offerings in real time. The insights gained from these tools enable informed decision-making, helping companies boost their market share and ROI.
With this infusion of capital, NuvoRetail is well-positioned to advance its AI-driven capabilities, drive technological innovation, and solidify its leadership in the e-commerce analytics market.
