Marathi language video-streaming platform, Planet Marathi OTT, has secured $5 million in funding from A & MA Capital USA, a private equity firm based in the US. According to a company statement, this is one of the largest investments in the regional Indian entertainment sector to date. The company anticipates further increases in this initial investment over the next two quarters.
In addition, Planet Marathi OTT has partnered with media-tech company Dcafe to enhance its technological capabilities. The platform, which showcases Marathi industry talent and stories on a global scale, intends to use the funds to expand its content library and improve its technological infrastructure.
Akshay Bardapurkar, Founder of Planet Marathi OTT, emphasized the company’s commitment to the growth of Indian regional entertainment. Bardapurkar stated that with this significant investment, the company is poised to enhance its offerings and content slate. He highlighted the company’s dedication to delivering top-quality entertainment on OTT and expressed confidence that the new partnership would elevate this dedication to new heights.
Founded three years ago, Planet Marathi OTT boasts the largest and most prestigious library of Marathi content on OTT platforms. The platform offers a diverse range of genres, including comedy, romance, politics, family drama, thriller, crime, and satire. Notable content includes Goshta Eka Paithanichi and Raanbaazaar.