Plush Expands Beyond Period Care Into A Broader Women’s Wellness Market

What began as a period-care brand is evolving into a wider women’s wellness business. Chennai-based startup Plush, founded by Ketan Munoth and Prince Kapoor, has expanded its portfolio into intimate wellness, hair removal and other personal-care categories.

The company has built a distribution network spanning quick-commerce platforms, e-commerce and offline retail, with around 2,700 retail touchpoints across nine cities, according to co-founder Ketan Munoth. Its Map the Gap initiative is also extending access to period products through dispensers and vending machines, including approximately 36 machines being installed at Chennai Airport.

By combining product innovation with wider distribution and greater accessibility, Plush is positioning itself beyond traditional menstrual care and building a broader consumer wellness brand.

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