Kutumb's Parent Company Primetrace Sees Revenue Surge to ₹386 Crore, Profit Jumps Nearly 6X
Bengaluru-based Primetrace Technologies, the company that started with community platform Kutumb, has reported ₹386 crore in operating revenue for FY26, compared with ₹123 crore in the previous financial year. Founded in 2020, the company has expanded beyond community networking into a portfolio of consumer apps, including Crafto AI, Tarot AI, Sundar AI and Polo. Its net profit also surged nearly sixfold to ₹41.63 crore, up from approximately ₹7 crore in FY25.
Primetrace follows a subscription-led and advertising-based business model, monetising services across its apps. Its growth has also come with significant customer acquisition spending: advertising expenditure reached ₹273 crore in FY26. The journey reflects how an Indian consumer-tech company used its initial community platform as a foundation to build products for multiple everyday needs.
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