From A Dubai Boardroom To Oat Milk: Aarohi Surya Builds Dancing Cow

Aarohi Surya spent seven years in Dubai, rising to head of marketing for the Middle East and Africa at HTC on a salary of about ₹1.1 crore a year. After selling an app startup, she returned to India in 2022 and launched Dancing Cow, a dairy-free oat milk brand, with her husband Anmol Goel.

The couple put in ₹65 lakh of their own savings, spent about ten months perfecting the recipe and launched their Oatish oat milk in March 2023. Revenue grew from ₹90 lakh in FY24 to ₹2.2 crore in FY25, and the brand reports 1.25 lakh customers and over 500 cafes and restaurants buying directly from it.

Dancing Cow outsources production to a facility in Pune but keeps its recipe confidential, and it pledges to rescue an animal for every 10,000 cartons sold.

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