In the fast-paced world of modern India, Sahil Vohra and Isha Chadha identified a crucial gap in the market: the need for convenient, healthy breakfast options for busy professionals. They co-founded Naturik in 2022, a ready-to-cook breakfast brand, to address this issue. Sahil, an MBA graduate from FMS Delhi, brought over 17 years of experience from FMCG giants like ITC, Britannia, and Walmart. Isha, an MBA graduate from Symbiosis Pune, combined her HR background and passion for culinary innovation, gained from running food establishments like Tibbs Frankie and Giani Ice Cream.
Naturik offers high-protein, quick, and delicious breakfast options, targeting India’s working population, which often struggles with lifestyle diseases like diabetes and protein deficiency. Their products, including varieties of cheelas and masala khichdi, provide 20g of protein per 100g serving and can be prepared in just three minutes. Unlike many ready-to-cook options on the market, Naturik’s offerings contain no sugar, maida, chemicals, or preservatives.
Since its inception, Naturik has achieved significant milestones. The company, based in Mohali, India, is currently in the seed stage and has raised a total of $180K in funding from notable investors like First Founder Investment, Nitin Kaushal, and Jasginder Singh. As of March 2024, Naturik’s valuation stands at $1 million. Despite facing competition from established brands in the healthy ready-to-eat and snacking alternatives space, Naturik distinguishes itself through superior taste and nutritional value, ranking third out of 14 competitors with a Tracxn Score of 9/100.
The company operates under the legal entity WHOLESOUL CONSUMER PRODUCTS PRIVATE LIMITED and, despite its early-stage challenges, shows promising growth potential. For the fiscal year ending March 31, 2023, Naturik reported revenue of $438 and a net loss of $827, highlighting the typical early-stage hurdles but also setting the stage for rapid growth.
The market opportunity for Naturik is immense, with India’s breakfast market valued at INR 30,000 crores and the broader healthy breakfast segment valued at INR 245 lakh crores. By focusing on high-quality, nutritious products, Naturik is well-positioned to capture a significant share of this market. The founders’ extensive experience and commitment to health and convenience provide a strong foundation for growth.
Naturik’s journey hasn’t been without challenges. Gaining investor confidence and navigating market competition requires constant innovation and dedication. Yet, the founders’ extensive experience and commitment to health and convenience provide a strong foundation for growth. By offering a solution to dietary gaps and promoting healthier lifestyles, Naturik aims to transform India’s breakfast industry, catering to the needs of health-conscious consumers and contributing to the reduction of lifestyle disorders among the working population.