Bajaj Auto, a prominent Indian automotive manufacturer, has recently inaugurated a state-of-the-art manufacturing facility spanning 9,600 square meters in Manaus, Brazil. This significant milestone underscores the company’s ambitious global expansion strategy.
The newly opened plant features advanced engine and vehicle assembly lines alongside a comprehensive testing facility. Initially operating with a production capacity of 20,000 units on a single shift basis, Bajaj Auto aims to scale up to 50,000 units annually as part of its future plans.
Rakesh Sharma, Executive Director of Bajaj Auto, emphasized that the expanded manufacturing capabilities in Brazil would enable broader market reach, drive product innovation, and enhance customer satisfaction. He underscored that this investment solidifies their commitment to the Brazilian market, fostering collaborative partnerships and deeper integration within the automotive sector.
Equipped with cutting-edge automated production lines and robust quality control systems, including advanced conveyor and transfer systems, the facility ensures seamless manufacturing processes. Operational efficiencies are further bolstered by the implementation of the Protheus ERP system, optimizing manufacturing, supply chain management, finance, and HR operations.
Initially, the plant will focus on manufacturing Dominar models, with plans to introduce the popular Pulsar models in subsequent phases. This strategic product diversification aligns with Bajaj Auto’s overarching strategy to bolster its presence in international markets.
Bajaj Auto, known as one of the world’s largest two-wheeler manufacturers, boasts a widespread global sales network across 100 countries. In its home market of India, the company has been actively enhancing its bike offerings, including advancements to the renowned Pulsar model range.
With the inauguration of its cutting-edge facility in Brazil, Bajaj Auto solidifies its position as a key player in the global automotive industry, poised for sustained growth and market leadership across continents.